The Exit

THE EXIT.

A newsletter on building the dream business that one day allows you to quit your high-paying job.

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You don't need in "invent" anything to create a product.

I'm in the thick of finishing the FBA 401 course this week — the one that teaches how to actually launch a product. The Class of 2026 students are deep in FBA 301. Many of them have already worked through the MUSE Method, narrowed down their product idea, and are now in the part where they're re...

by Allison Diemer — Jun 10, 2026 manufacturing

The $20K mistake we made so you don't have to

Ok I get that this kind of sounds like a clickbait subject line, but this lesson is literally what I've built my entire FBA EDU business around. We talked in an earlier email about our goldilock-and-three-bears journey to finding "the perfect product". Well for us that took trial and error...

by Allison Diemer — Jun 04, 2026 muse method

How to Find a Product to Sell: The Product You Should Build Is Already in Your Head

Most people who try to figure out how to find a product to sell get stuck at the same place: they don't have an idea. You'll wait for inspiration. You'll scroll Amazon looking for gaps. You'll follow a YouTube video's recommendations, you might read articles about trending products or play aro...

by Allison Diemer — Jun 04, 2026 entrepreneur mindset product research

The Real Reason to Start a Business (It's Not the Paycheck — It's the Payday) 🤑

There's a thing most people don't realize about starting a business, and it's the thing that should drive every decision about *which* business to start. Most online business advice treats all income the same. Make money online. Replace your salary. Earn from anywhere. The promise is always: sw...

by Allison Diemer — Jun 02, 2026 selling a business

The Mindset of an Entrepreneur 🤓 and Where Most Founders Get Stuck

I've watched a lot of people try to build businesses over the last five years. The smart ones, the capable ones, the ones with the resources and the time and the obvious raw material to succeed. And I've watched a lot of them get stuck. Not stall on the business mechanics. The mechanics are l...

May 31, 2026 entrepreneur mindset

The Math of Staying in Your Job vs the Risk of Starting a Business

You've been doing the math on whether you can afford to leave your job. Try doing the math on what staying is actually costing you. The number changes everything. Let's do some math. Not the kind your financial advisor wants to do with you. The kind nobody is doing, which is why so many sma...

May 28, 2026 quit your job start a business

How we found our million-dollar product 👀

Last article, I told you about our first product — the backpack that the only people who bought it were people who already knew us. We didn't quit there, obviously. But our second product wasn't the breakthrough either. The breakthrough was our third, and the *gap* between products two and th...

May 26, 2026 product research

Our first product kind of sucked 😬

I want to tell you about our first product, because it's a really specific kind of cautionary tale. It sucked. Ok I'm being a little dramatic, here's what a I mean- Our first product didn't suck because the product sucks - in fact, the product is so great we actually still sell it today! ...

May 23, 2026 product research

You shouldn't quit your job to START a business.

I already know we're going to be friends, because we probably already agree on a few things. That the standard career advice didn't age well. That building something of your own is starting to sound less like a fantasy and more like the only reasonable plan. That most online business content i...

by Allison Diemer — May 21, 2026 quit your job start a business

In 2026, staying in your job is riskier than starting a business.

I know how that sounds. Stick with me. My dear elder millennials — like me — we got the degree. We took the job. We worked hard. We climbed the ladder. We maxed the 401k. But are we…set? Wasn't this all based on rules written *before* the unprecedented once-in-a-lifetime event(S!) we keep...

May 12, 2026 quit your job