

Why FBA EDU exists
I'm Fin, the founder of FBA EDU.
My role here isn't to impress you. It's to help you quiet the noise, make smart decisions, and build something that actually fits your life.
You don't need another hype video or someone yelling at you to "take action." You need space to think, ask good questions, and maybe a little nudge from me helping you trust yourself enough to start.
I don't make my living being pretty and witty.
(although it helps)Some online Amazon educators drive Ferraris.
I build founders.
I'm not interested in teaching you to chase market trends, rely on what a product research tool suggested, or impress you with the lifestyle we've built for ourselves.
I'm interested in helping you build something intentional: products with purpose, brands with longevity, and businesses that actually reflect the person building them.
That's the difference between selling on Amazon and building a brand on Amazon.

We've been in your shoes
From a $5,000 wire transfer to an eight-figure brand.

We weren't going back
Nothing was scarier than wire transferring our last $5,000 to a "random" manufacturer in China after "frivolously" spending $60,000 on a year-long, round-the-world honeymoon.
But we weren't going back to swiping in our badges after a 40-minute commute in tears in Chicago traffic, keeping our mouse moving so our Slack status stayed active, or rearranging an entire day for a meeting that should have been an email.
The best thing we learned traveling the world in 2015–2016 was that a hell-of-a-lot of people were living life on their own terms, so we could too.

And then things changed
This blurry iPhone 8 photo of Tim jumping on the bed at the Kimpton Austin was taken while he celebrated consistently making $1,000 a day in revenue.
The road from that day hasn't been completely linear, but building our business has given us a life we never even had the courage to dream of.

We must be dreaming
After scraping through Covid in 2020 with a travel business, we were sure we could make it through anything. There were a few stand-out moments where we'd "check in on the business" and realize… we must be dreaming.
This photo, from our last day in Bali after a bucket-list Komodo Island dive trip, captured one of them.

The road to 10 million
As YouTubers, "10 million" was a far-away number people chased in views and subscribers. We never dreamed the first time we'd hit it would be in dollars.
At our favorite breakfast diner in Colorado, our tax professional confirmed our 2023 numbers. (See me celebrating with the butter and silverware?)
That's not the number in our bank account. But the profit that landed there has been more than we ever had access to in our high-performing corporate careers. The dream is to sell Tripped one day, and until then, let me help you get here too.
3 ways to start

The Founder's Journal
A 75-page guided notebook to align your life goals with your business and find out if private label on Amazon is right for you.
Order the journal →
FBA 201: Product Clarity
Go from zero ideas to one validated product that's unmistakably yours, in 28 days with the MUSE Method.
Find my product →
Founder Day
Complete a month of work in one 8-hour day, with you and me working through action items in your business, side by side.
Learn more →Ready to go all in? Join the Class of '27 waitlist →
A weekly-ish newsletter
The Exit
Subscribe to The Exit, my weekly-ish newsletter on building the dream business that one day allows you to quit your high-paying job.