THE FOUNDER'S JOURNAL

GUIDED AMAZON FBA WORKBOOK 

The Founder’s Journal is a guided mindset workbook for anyone who’s curious about building an Amazon business — but not fully convinced it’s the right path yet. It’s designed to help you slow down, think clearly, and understand what it actually takes to start a real business on Amazon.

Through thoughtful prompts and simple frameworks, you’ll explore your motivations, hesitations, and expectations — so you can make an informed decision instead of an emotional one.

FOUNDER'S WEEK

THE 5-DAY INTENSIVE

Founders Week is a live experience designed to help you think like a real Amazon brand owner before you ever invest in inventory or a big program.

Across a focused week of guided training, live sessions, and real-time decision-making, you’ll work through the exact frameworks we use inside FBA EDU — alongside other future founders who are serious about building something that lasts.

NEXT FOUNDER'S WEEK: FEBRUARY 12 - 16, 2026

CLASS OF '26

THE ALL-INCLUSIVE PROGRAM

This is the core, cohort-based program inside FBA EDU where committed founders build and launch their Amazon brands with structure, accountability, and 9-month mentorship.

This is not a collection of courses or a watch-at-your-own-pace experience. It’s a guided build program with a shared timeline, clear milestones, and direct support—designed for people who are ready to move from planning to execution, and from uncertainty to ownership.

🐎 DOORS OPEN FEBRUARY 17

FBA 201: THE PRODUCT LAB

SELF-STUDY COURSE

The Product Lab is where ideas turn into validated product idea. In this 28-day, guided challenge, you’ll learn how to evaluate Amazon opportunities using the MUSE Method — a proprietary framework that helps you identify products with real demand, healthy margins, and long-term potential.

Instead of chasing trends or guessing what might work, you’ll follow a structured process to determine whether a product is worth building before you invest time or money.

INCLUDED IN CLASS OF '26

AVAILABLE FOR SELF-STUDY ENROLLMENT MARCH 1

FOUNDER DAY

PRIVATE BUILT-WITH-YOU EXPERIENCE

Founder Days are private, one-day build-with-you sessions for founders who value speed over speculation.  Each day focuses on a distinct stage — Product, Brand, Launch, or Scale — and is built with you, in real time. Rather than stretching progress across months, Founder Days allows you to move one critical phase forward decisively, with Tim and Fin working alongside you as private business-building partners.

While each Founder Day can stand alone, the full four-day program delivers the most impact — guiding you through product, brand, launch, and scale as one connected build. Founders can enter at the phase they need most, or complete all four days to move forward with speed, clarity, and intention, without costly detours.