Your way.
Wherever you are in the process, there's a clear next step. Start where you are, and build from there.
The Founder's Journal
A guided workbook for new founders.
For anyone curious about building an Amazon business, but not fully convinced it's the right path yet. Slow down, think clearly, and understand what it actually takes.
- Explore your motivations, hesitations and expectations
- Plan for real start-up costs
- Know if private label on Amazon is right for you
FBA 201: The Product Lab
Product clarity in 28 days.
Where ideas turn into one validated product. Follow the MUSE Method, a framework for finding products with real demand, healthy margins and long-term potential, before you invest time or money.
- 4 modules of guided lessons
- 99-page workbook & the Product Scorecard
- Product research community with Fin
Class of '27
The all-inclusive program.
The core, cohort-based program inside FBA EDU. Nine months of structure, accountability and mentorship, from no product idea to a live listing before Black Friday.
- FBA 201, 301, 401 & CEO courses
- Twice-monthly live sessions & audits
- A year inside the Founder's Club
Founder Day
A private, built-with-you experience.
One-day build sessions for founders who value speed over speculation. Each day focuses on one stage, Product, Brand, Launch or Scale, and we build it together in real time. Designed for four days a year.
- Pre-day intake, review & audit
- 8-hour private build session
- Tangible deliverables & a written next-step plan
Start with the free masterclass
In one hour: how to find the Amazon product that's unmistakably yours.
Save my seat →A weekly-ish newsletter
The Exit
Subscribe to The Exit, my weekly-ish newsletter on building the dream business that one day allows you to quit your high-paying job.
