We did everything right and only broke even. Twice.   Turn on any video about Amazon FBA or log into any course, and everyone is saying essentially the same thing. There are some base rules: shoot for a product between $25 and $50. Keep it small and lightweight, because that keep...

  Most people who try to figure out how to find a product to sell get stuck at the same place: they don't have an idea. You'll wait for inspiration. You'll scroll Amazon looking for gaps. You'll follow a YouTube video's recommendations, you might read articles about trending products or play aro...

Last article, I told you about our first product — the backpack that the only people who bought it were people who already knew us.   We didn't quit there, obviously. But our second product wasn't the breakthrough either.   The breakthrough was our third, and the *gap* between products two and th...

I want to tell you about our first product, because it's a really specific kind of cautionary tale.   It sucked.    Ok I'm being a little dramatic, here's what a I mean-   Our first product didn't suck because the product sucks - in fact, the product is so great we actually still sell it today! ...