FBA 201

Product Clarity in 28 Days.

You already know you're meant to build something of your own.

The only thing you've never been able to answer is what. That's the whole problem — and it's the only thing standing between you and the rest of it.

In 28 days, you'll have your answer: one product, chosen on purpose, that's unmistakably yours.

FIND MY PRODUCT

THE REAL REASON YOU HAVEN'T STARTED...

You don't need more information,

YOU NEED A PLAN.

You've done the research. You've watched the videos, saved the posts, maybe bought a course or two. You know more about selling on Amazon than most people who've actually done it.

So why have you never ordered a product?

Because somewhere along the way, "do your research" turned into forty open tabs and a spreadsheet of products you can't choose between. Every option looks possible. None of them feel certain. And the more you watch, the further away the decision gets — because no amount of information will ever hand you the confidence to commit. That's not a knowledge gap. It's decision paralysis, and more data makes it worse.

I'm not here to give you more videos to watch.

What you're missing is a way to feel confident about one product idea.

That's the whole point of my MUSE Method. It's not more information to wade through.

It's a product filter —

Four steps, one step per week— that turns everything you already know into one product you can finally move on.

INTRODUCING

🪞FBA 201:

PRODUCT CLARITY

STOP RESEARCHING,

START BUILDING.

FBA 201 is a 28-day self-guided program designed to take you from zero product ideas to one validated product idea you can confidently move forward with.

Inside, you’ll learn how to:

E= Identify a product rooted in your own expertise
S= Analyze real demand using Amazon SEO and keyword data
U= Find gaps in the market through Unicorn thinking
M= Validate your idea with clear margin planning

Enrollment Includes:

✔ FBA 201 Course: 4 Modules of Guided Lessons

These video lessons act as a business coach explaining each step of the process, making your "learning" time feel more like a "to-do list" rather than watching a bunch of youtube videos that you already know the content of.

✔ 99-Page Guided Physical (or digital) Workbook

A complete companion to the course that helps you think, document, and make decisions as you go — not just consume content.

✔ Product Scorecard Spreadsheet

Your decision-making tool to objectively evaluate your product and avoid choosing something that won’t succeed.

✔ Product Research Community Access

Get feedback, share ideas, and validate your thinking alongside Fin and others in the same phase — so you’re not building in a vacuum.

ENROLL NOW

Most Amazon "gurus" sell courses because

their courses pay better than their business.

Not us.

Tripped is a real, 8-figure Amazon brand my husband and I built. Our story is sprinkled throughout our travel YouTube channel if you want to verify before you trust me.

It makes us a lot more money than the profit I make from selling this course.

Tim is able to run Tripped alone now which means I get to do the thing I love most and went to grad school for: eLearning and teaching others to build a business that funds the life they actually want.

WANT THE BREAKDOWN?

Check Out the Course Outline Below

FBA 201: Product Clarity

INTRODUCTION
5 lessons
1. 🔽 RESOURCE LIBRARY
2. 🎙️ How Founders Unknowingly Kill Their Own Products - 15min
3. 🎙️ The First-Product Commandments - Rules to Follow - 10min
4. 🎙️ Start-Up Investment to Launch Successfully - 10min
5. 🎙️ Introduction of The MUSE Method - 10min
E= EXPERTISE 👩‍🔬 The Founder Lab
4 lessons
1. 📝 1.1 [LAB] - Complete Your Founder Profile (Expertise) - 10min (1 Day)
2. 📝 1.2 [LAB] - Draft your Product Hypothesis - 5min (1 Day)
3. 💻 1.3 [LAB] - Browse Amazon Like a Founder - 15min (3 Days)
4. 🎙️ 1.4 [LESSON] - About Product Research Tools - 10min
S= SEARCH 🔍 The Search Lab
4 lessons
1. 🎙️ 2.1 [LESSON] - Important Vocabulary & Jungle Scout Sign-Up - 30min
2. 💻 2.2 [LAB] - Subcategory & BSR Research Using Jungle Scout - 10min (2 Days)
3. 💻 2.3 [LAB] - Keyword Research & Yoga Mat Case Study - 15min (1 Hour)
4. 📝 2.4 [LAB] - Product Viability Checkpoint - 15min
U = UNICORN 🦄 The Unicorn Lab
4 lessons
1. 🎙️ 3.1 [LESSON] - The Unicorn Theory - Category of One - 10min
2. 📝 3.2 [LAB] - Complete a Customer Profile (1-2 hrs)
3. 📝 3.3 [LAB] - Brainstorm Your Brand 🎨 (1-2 hrs)
4. 📝 3.4 [LAB] - Checkpoint: Write Your Unicorn Statement (1 hour)
M = MARGIN 💲 The Margin Lab
4 lessons
1. 💻 4.1 [LESSON] - The Product Scorecard (10min Overview)
2. 📝 4.2 [LAB] - How To Estimate Cost Per Unit (Alibaba Research, 3-6 hrs)
3. 💻 4.3 [LAB] - How to Estimate Your Target Retail Price (2 hrs)
4. 💻 4.4 [LESSON] - Filling Out The Product Scorecard (Example) - 45min training + 3-6hrs
NEXT STEPS
1 lesson
1. 🎙️ Next Steps & Mindset Work (10min)

Real Students. Real Success.

Our top three founders have 7-figure businesses. One couple launched the same year they had a baby.

Know your product will work — before you build it.

INCLUDED:

LESSONS THAT FEEL LIKE TO-DO LISTS

FBA 201 is not designed to give you more information overload and these lessons will not feel like "watching more YouTube".

This course is designed to give you the steps you need to take to create and validate a product idea that satisfies all four elements required to start a successful business on Amazon.

INCLUDED:

99 page course workbook

Wish someone would just tell you what to do?

This guided workbook full of brainstorming prompts and exercises uses The MUSE Method to narrow down a product idea that not only will work the first time around, but be a solid foundation for an entire brand.

INCLUDED:

THE PRODUCT SCORECARD

Has feeling unsure about a product choice kept you from moving forward or taking any action?

The Product Scorecard is designed with pre-built formulas and changing color fields to highlight yes/no/maybe and help you find your answer - is this a product that is worth building or isn't!?

TANGIBLE OUTCOMES

✓ A validated product and a clear understanding of why it works on Amazon.

✓ The ability to evaluate product ideas and listings using repeatable criteria (not gut feel)

✓A clear next-step plan for the first steps of starting your business like setting up your LLC and reaching out to suppliers.

🏛️ THE REAL INVESTMENT REQUIRED

Building an eCommerce business requires real capital.

For the type of brand we build inside FBA EDU, plan for at least $5,000 in start-up and inventory costs — separate from FBA EDU tuition.

You'll see recommendations much lower than this amount all over the internet. They're all building in the saturated market - we're not. Your custom product will cost more than average because you're building a premium product.

SUCCESSFUL STUDENTS

ANNETTE

"After 5 months of watching through your course, my product launched! It's been almost 2 weeks and we've already achieved our first month's goal! Super excited for what the future holds."

CHRIS & ELLEN

"It's been so cool just taking care of our baby, checking our numbers, not having to post on social media, it's a pretty great life, man! Things are going well!"

ROLANDO

"I still remember our early Instagram conversations when I was hesitant to take the leap into FBA EDU. It ended up being one of the best decisions I’ve made."

CHOOSE YOUR TUITION PLAN

Pay in Full

$2,740

$2740 TODAY TO BUILD THE THING THAT PAYS YOU $2740 EVERY DAY.

— One decision. Nothing to think about again.

— Saves you $548 over the monthly plan — the best price I offer.

— Everything unlocks the moment you join.

ENROLL NOW

MONTHLY

$274

12 MONTHLY PAYMENTS

— Manage your business cash flow wisely

— Full access from day one

— Same course, same community, same everything. Just paid over time.

ENROLL NOW

Added Bonuses

FBA 201 Course Workbook

Liked The Founder's Journal? You'll love this guided workbook.

99 pages of structured note taking to help you complete tasks in your business and organize your product research notes.

Includes a brand builder, product viability checklist, keyword idea tracker, and margin estimator.

$97.50 Value

The Product Scorecard

This is the tool that turns your idea into a decision. The Product Scorecard walks you through how to objectively evaluate your product using real data—demand, competition, margins, and opportunity—so you’re not relying on gut feeling alone. Instead of guessing or second-guessing, you’ll be able to clearly see whether your product is worth building before you invest time or money. This is the same framework used to pressure-test every idea inside the program.

$197.50 Value

Community

You won’t be building this alone. Inside the Product Research Community, you’ll be able to share your ideas, get feedback, and see how others are thinking through their own product decisions. This is where you pressure-test your thinking in real time—so you’re not stuck in your own head or guessing in isolation. You’ll also have access to Q&A support from Fin, so you can get clarity on the questions that matter most as you move forward.

$1274 Value

I'M PASSIONATE THAT YOU KNOW THAT THIS PROGRAM IS

built by an Instructor — not an influencer.

Most Amazon courses are made by someone who had one good product and then filmed 20 videos to tell you about it. But being good at selling doesn't make someone good at teaching — and you've felt the difference in every course that left you with hours of content to watch but no idea what to actually do on Monday.

I'm the other way around. Before we ever built our Amazon brand — and long before the travel YouTube channel — I've been hired to design e-learning programs for Michigan State University, corporate onboarding trainings, and multi-million-dollar software training conferences.

I've spent a decade on how people learn — and how they don't.

So FBA 201 isn't a pile of videos. It's a sequence — the right tasks, in the right order, built to turn what you learn into an action step in your business. Now, you won't be spending your time researching, you'll be building.

"I didn't really have the confidence to move forward until I finished the course"

TRY

Risk Free

Slept on it and changed your mind?

Take a peek inside after you enroll. If you change your mind, you may opt out of this program up 24 hours after enrollment and be reimbursed 100% of your enrollment fee.

FBA 201

Product Clarity in 28 Days.

THE REAL REASON YOU HAVEN'T STARTED...

You don't need more information,

YOU NEED A PLAN.

I'm not here to give you more videos to watch.

It's a product filter —

🪞FBA 201:

PRODUCT CLARITY

STOP RESEARCHING,

START BUILDING.

FBA 201 is a 28-day self-guided program designed to take you from zero product ideas to one validated product idea you can confidently move forward with.

Inside, you’ll learn how to:

Enrollment Includes:

Most Amazon "gurus" sell courses because

their courses pay better than their business.

Not us.

Check Out the Course Outline Below

FBA 201: Product Clarity

INTRODUCTION

E= EXPERTISE 👩‍🔬 The Founder Lab

S= SEARCH 🔍 The Search Lab

U = UNICORN 🦄 The Unicorn Lab

M = MARGIN 💲 The Margin Lab

NEXT STEPS

Real Students. Real Success.

Know your product will work — before you build it.

LESSONS THAT FEEL LIKE TO-DO LISTS

99 page course workbook

THE PRODUCT SCORECARD

TANGIBLE OUTCOMES

🏛️ THE REAL INVESTMENT REQUIRED

SUCCESSFUL STUDENTS

ANNETTE

CHRIS & ELLEN

ROLANDO

CHOOSE YOUR TUITION PLAN

Pay in Full

$2,740

MONTHLY

$274

Added Bonuses

FBA 201 Course Workbook

The Product Scorecard

Community

built by an Instructor — not an influencer.

I've spent a decade on how people learn — and how they don't.

"I didn't really have the confidence to move forward until I finished the course"

TRY

Risk Free

Slept on it and changed your mind?

You're one decision away from building something that's actually yours.

NO SUCH THING AS A BAD QUESTION

How long do I have access?

Do I need a product idea before joining?

Is this a course? A membership? Coaching? I'm confused.

Is this right for beginners?

What is the cancellation policy?

What kind of support will I get?

How much time does this require each week?

What comes next?

Still not sure how this program works?

Join Our Free Trial