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Product Clarity in 28 Days.

$2,740 today to build the thing that pays you $2,740 every day.

In 28 days, you'll have your answer: one product, chosen on purpose, that's unmistakably yours.

FBA 201: Product Clarity

  1. INTRODUCTION

    5 lessons
    1. 🔽 RESOURCE LIBRARY
    2. 🎙️ How Founders Unknowingly Kill Their Own Products - 15min
    3. 🎙️ The First-Product Commandments - Rules to Follow - 10min
    4. 🎙️ Start-Up Investment to Launch Successfully - 10min
    5. 🎙️ Introduction of The MUSE Method - 10min

  2. E= EXPERTISE 👩‍🔬 The Founder Lab

    4 lessons
    1. 📝 1.1 [LAB] - Complete Your Founder Profile (Expertise) - 10min (1 Day)
    2. 📝 1.2 [LAB] - Draft your Product Hypothesis - 5min (1 Day)
    3. 💻 1.3 [LAB] - Browse Amazon Like a Founder - 15min (3 Days)
    4. 🎙️ 1.4 [LESSON] - About Product Research Tools - 10min

  3. S= SEARCH 🔍 The Search Lab

    4 lessons
    1. 🎙️ 2.1 [LESSON] - Important Vocabulary & Jungle Scout Sign-Up - 30min
    2. 💻 2.2 [LAB] - Subcategory & BSR Research Using Jungle Scout - 10min (2 Days)
    3. 💻 2.3 [LAB] - Keyword Research & Yoga Mat Case Study - 15min (1 Hour)
    4. 📝 2.4 [LAB] - Product Viability Checkpoint - 15min

  4. U = UNICORN 🦄 The Unicorn Lab

    4 lessons
    1. 🎙️ 3.1 [LESSON] - The Unicorn Theory - Category of One - 10min
    2. 📝 3.2 [LAB] - Complete a Customer Profile (1-2 hrs)
    3. 📝 3.3 [LAB] - Brainstorm Your Brand 🎨 (1-2 hrs)
    4. 📝 3.4 [LAB] - Checkpoint: Write Your Unicorn Statement (1 hour)

  5. M = MARGIN 💲 The Margin Lab

    4 lessons
    1. 💻 4.1 [LESSON] - The Product Scorecard (10min Overview)
    2. 📝 4.2 [LAB] - How To Estimate Cost Per Unit (Alibaba Research, 3-6 hrs)
    3. 💻 4.3 [LAB] - How to Estimate Your Target Retail Price (2 hrs)
    4. 💻 4.4 [LESSON] - Filling Out The Product Scorecard (Example) - 45min training + 3-6hrs

  6. NEXT STEPS

    1 lesson
    1. 🎙️ Next Steps & Mindset Work (10min)

Everything included

Four steps, one per week, that turn everything you already know into one product you can finally move on.

FBA 201 course on laptop, tablet and phone
FBA 201 Course

4 modules of guided lessons built on The MUSE Method. They feel like a to-do list, not more YouTube.

The Product Lab course workbook
99-Page Workbook

Physical or digital. Guided prompts and exercises to narrow down one product idea.

$97.50 value

The Product Scorecard spreadsheet
The Product Scorecard

Pre-built formulas that show whether a product is worth building before you invest.

$197.50 value

FBA EDU Product Research community
Product Research Community

12 months of feedback on your ideas, plus Q&A support from Fin.

$997 value

Try it risk-free

Slept on it and changed your mind?

Take a peek inside after you enroll. If you change your mind, you may opt out up to 24 hours after enrollment and be reimbursed 100% of your enrollment fee.

Real students. Real success.

Our top three founders have 7-figure businesses. One couple launched the same year they had a baby.

Annette

"After 5 months of watching through your course, my product launched! It's been almost 2 weeks and we've already achieved our first month's goal! Super excited for what the future holds."

Chris & Ellen

"It's been so cool just taking care of our baby, checking our numbers, not having to post on social media, it's a pretty great life, man! Things are going well!"

Rolando

"I still remember our early Instagram conversations when I was hesitant to take the leap into FBA EDU. It ended up being one of the best decisions I've made."