Make 2026 the year you build for the rest of your life.
Let me guess,
YOU'RE STUCK?
✓ You've already watched videos about Amazon FBA
✓ You aren't confident in any product idea and aren't sure how to judge if it would be profitable
✓ You're asking "is this too saturated" about every idea
Trust me, you're not alone.
IT'S NOT YOU, IT'S THEM.
The Amazon Education Industry is broken.
Most Amazon education isn’t evil — it’s outdated. It still sells ideas like “passive income,” “start in 30 days,” “start for cheap,” and “just customize a product.” You’re shown Ferraris and big revenue screenshots, but they're telling you you can start with "only $3000 of product inventory" - no.
The truth is simpler: building a brand on Amazon is a real ecommerce business. It requires planning, money, and good decisions in the right order. Most education skips that part and rushes you straight into action, convincing you can do it quickly or for little investment.
Smart people like you hesitate, second-guess themselves, and feel stuck — not because you’re incapable, but because you're rightfully skeptical of this bad advice and know its not right for the type of business you’re trying to build.
INTRODUCING
FBA EDU
CLASS OF '26
FROM IDEA TO LAUNCH.
Class of ’26 is a nine-month, cohort-based online program designed to take you from product idea to launching your first live Amazon listing. We're not chasing the next hot product, we're setting you up with a brand foundation you can grow from.
Enrollment Includes:
🏛️Amazon FBA Courses FBA 201 (The Product Lab), FBA 301 (Product Development), and FBA 401 (Product Launch)
🕰️ A structured timeline that moves the cohort toward a live listing this year
🧭 Two live Checkpoints per month for review, calibration, and Q&A
✏️ Direct feedback, product audits and listing audits
🍸 Twelve months of community access
You move through building your business on your own schedule,
But you don’t move alone.
WANT THE BREAKDOWN?
Check Out the Course Outline Below
🔬 FBA 201 - The Product Lab
-
INTRODUCTION
5 lessons- 🔽 RESOURCE LIBRARY
- 🎙️ How Founders Unknowingly Kill Their Own Products - 15min
- 🎙️ The First-Product Commandments - Rules to Follow - 10min
- 🎙️ Start-Up Investment to Launch Successfully - 10min
- 🎙️ Introduction of The MUSE Method - 10min
-
HYPOTHESIS 👩🔬 The Founder Lab [March 1-7]
4 lessons- 📝 1.1 [LAB] - Complete Your Founder Profile (Expertise) - 10min (1 Day)
- 📝 1.2 [LAB] - Draft your Product Hypothesis - 5min (1 Day)
- 💻 1.3 [LAB] - Browse Amazon Like a Founder - 15min (3 Days)
- 🎙️ 1.4 [LESSON] - About Product Research Tools - 10min
-
RESEARCH 🔍 The Search Lab [March 8 - 14]
4 lessons- 🎙️ 2.1 [LESSON] - Important Vocabulary & Jungle Scout Sign-Up - 30min
- 💻 2.2 [LAB] - Subcategory & BSR Research Using Jungle Scout - 10min (2 Days)
- 💻 2.3 [LAB] - Keyword Research & Yoga Mat Case Study - 15min (1 Hour)
- 📝 2.4 [LAB] - Product Hypothesis Checkpoint - 15min
-
POSITIONING 🦄 The Unicorn Lab [March 15 - 21]
4 lessons- 🎙️ 3.1 [LESSON] - The Unicorn Theory - Category of One - 10min
- 📝 3.2 [LAB] - Product Positioning
- 📝 3.3 [LAB] - The Brand Angle: Giving Your Product a Point of View
- 📝 3.4 [LAB] - Checkpoint: What To Take Forward
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VALIDATION 💲 The Margin Lab [March 22 - 28]
4 lessons- 🎙️ 4.1 [LESSON] - The Economics of Amazon Products
- 💻 4.2 [LAB] - Cost per Unit Research on Alibaba
- 💻 4.3 [LAB] - Pricing for Amazon
- 🎙️ 4.4 [LESSON] - From Hypothesis to Mission Statement
-
NEXT STEPS
0 lessons
Real Students. Real Success.
Our top three founders have 7-figure businesses. One couple launch the same year they had a baby. You got this.
Think of it as a self-paced curriculum, taken together —
with live support along the way.
INCLUDED:
COURSES THAT FEEL LIKE TO-DO LISTS
Your enrollment includes access to all course materials (FBA 201, FBA 301, and FBA 401) that support your new business from start to launch.
Everything is organized and released in the right order, so you’re not guessing what to watch or work on next. The materials are designed to be practical, current, and directly connected to tasks you're completing in your business — not a library of outdated videos or filler content that make you feel like watching more YouTube
INCLUDED:
LIVE SESSIONS
Every once and a while you'll need to grab a drink.
You'll be taking the courses at your own pace, however, included in Class of '26 are twice monthly live sessions coordinated to the stage of business you're in.
These aren’t passive Q&A calls — they’re structured sessions where we work through product choices and next steps, and tackle common roadblocks together.
ENROLLMENT INCLUDES
Founder's Club COMMUNITY
Your enrollment includes a full year inside the Founders Club — a private community for people building real Amazon businesses. This is where you’ll stay connected, ask questions, share progress, and get support from others building at the same stage. It’s designed for thoughtful founders who want accountability, context, and a room that takes this seriously.
There's even a private space for 🐎 Class of '26.
a 9-month program
BUILD YOUR AMAZON FBA BUSINESS AMONG OTHER FOUNDERS
Month 1: PRODUCT RESEARCH
Months 2-6: Product Development
Months 6-9: Launch
🏛️ THE REAL INVESTMENT REQUIRED
Building an eCommerce business requires real capital.
For the type of brand we build inside Class of ’26, plan for at least $8,000 in start-up and inventory costs — separate from tuition.
You'll see recommendations much lower than this amount all over the internet, but starting too small often forces low-quality products and thin margins.
This program is for founders who want to build a real brand, beginning with a carefully validated first product.
TANGIBLE OUTCOMES
Where you'll be by Black Friday 2026 -
✓ A validated product and a clear understanding of why it works on Amazon.
✓ A live Amazon listing built with intention — not guesswork.
✓ The ability to evaluate product ideas and listings using repeatable criteria (not gut feel)
✓ An operational Amazon business with the core systems in place (product, listing, launch readiness)
✓A clear next-step plan for what to optimize, test, or expand after the program ends
SUCCESSFUL STUDENTS
ANNETTE
"After 5 months of watching through your course, my product launched! It's been almost 2 weeks and we've already achieved our first month's goal! Super excited for what the future holds."
CHRIS & ELLEN
"It's been so cool just taking care of our baby, checking our numbers, not having to post on social media, it's a pretty great life, man! Things are going well!"
ROLANDO
"I still remember our early Instagram conversations when I was hesitant to take the leap into FBA EDU. It ended up being one of the best decisions I’ve made."
CHOOSE YOUR TUITION PLAN
Pay in Full
$997
— One clear commitment with nothing to manage month to month
— Best overall value
— Mental bandwidth freed up so you can focus entirely on building
APPLY NOW
12 PAYMENTS of
$567
— Manage your business cash flow wisely
— Full access from day one
— Same guided support and outcomes as the pay-in-full option
APPLY NOW
Added Bonuses
FBA 201 Course Workbook
Liked The Founder's Journal? You'll love this guided workbook. 99 pages of structured notetaking to help you complete tasks in your business and organize your product research notes.
$47.50 Value
FBA CEO
Enrollment in Class of ’26 includes access to FBA CEO, our business foundations course covering LLC setup, banking, trademarks, patents, and brand protection — plus how to strategically use credit card points inside an Amazon business to optimize for travel rewards, including premium and business-class flights. You can move through this material on your own time, alongside the Class of ’26 build, so the backend of your business is set up correctly as you move toward launch.
$997 Value
Brand Builder
A guided Canva tool that helps you create a complete brand kit for your Amazon product. You’ll define your logo direction, brand colors, and visual style, then use that foundation to support listing graphics, packaging, and launch assets. Everything lives in one place, so your brand stays consistent as you build.
$127.40 Value
I'M PASSIONATE THAT YOU KNOW THAT
My programs are NOT a series of videos.
Before building our Amazon brand — and long before becoming a travel YouTuber — I worked in adult education and corporate training. I designed an e-learning program for Michigan State University, was hired to build a multi-million-dollar corporate onboarding system and ran corporate training programs for years.
I care deeply about how information is taught, the order it’s taught in, and — most importantly — how people actually move from understanding something to doing it.
FBA EDU was built for thoughtful founders who don’t need more content to consume. They need a clear sequence, real support, and a structure that turns learning into progress.
If you want the project management taken out of building your Amazon business — so you can focus on making good decisions and moving forward — you’re in the right place.
TRY
Risk Free
Buyers remorse is awful. If for whatever reason you change your mind, you may opt out of the 9 month program during our first week together, no questions asked.
THIS IS For You IF….
— You want to build a real Amazon business, not chase trends.
— You value understanding why decisions are made, not just being told what to do.
— Your willing to move thoughtfully and consistently over several months.
— You want guidance and community, but still expect to do the work yourself.
— Your ready to commit to building something that lasts beyond this year.
THIS Isn’t FOR YOU IF…
— You're looking for "passive income", short cuts or quick wins.
— You want to be told exactly what to copy without understanding the reasoning.
— You're not ready to invest time, effort or capital into building a real business.
— You prefer to work completely on your own without feedback or accountability.
— You're hoping for guaranteed results without making thoughtful decisions.
Our first year in business we made $182,300.
You 👏 changed 👏 my 👏 life 👏 . Still in shock every day.
R.S.
NO SUCH THING AS A BAD QUESTION
How long is the program?
Do I need a product idea before joining?
Is this a course? A membership? Coaching? I'm confused.
Is this right for beginners?
What if I can’t attend the live sessions?
What kind of support will I get?
How much time does this require each week?
What happens after the 9 months end?
MANAGE YOUR CASH FLOW
Pay in Full
$4,997
— One clear commitment with nothing to manage month to month
— Best overall value
— Mental bandwidth freed up so you can focus entirely on building
APPLY NOW
9 PAYMENTS of
$567
— Manage your business cash flow wisely
— Full access from day one
— Same guided support and outcomes as the pay-in-full option
APPLY NOW
