Your Build Year
Build a real Amazon brand, not another side hustle.
This is not another Amazon course. It's a nine-month, cohort-based program that takes you from "no product idea" to "live listing" before Black Friday, supported with to-do lists, courses, live checkpoints, and real feedback.
- First access to enroll before doors open to the public
- No commitment. It's a list, not a contract.
Join the Class of '27 waitlist
Stop Researching, Start Building.
Structure
Courses that feel like to-do lists, released in the right order, so you always have the next step in your pocket.
Accountability
A cohort moving toward a live listing on the same timeline. You build on your own schedule, but you don't move alone.
Mentorship
Two live Checkpoints a month for review, calibration, and Q&A, plus direct product and listing audits.
Instead of piecing together advice from YouTube and Reddit, you'll know exactly what to work on next. Stop researching. Start building.
Build your Amazon business among other founders
From idea to launch: start with no product idea in February, and be live before Black Friday 2027.
Research
FBA 201: The Product Lab
- Evaluate ideas with the MUSE Method
- Demand, competition & margin with real data
- A clear product thesis
- Two live sessions to audit your ideas
Development
FBA 301: Product Development
- Samples & specs with factories
- Pricing & production decisions
- Photography & listing graphics strategy
- Inventory ordered and en route
Prep
FBA 401: Product Launch
- A launch plan for your category
- Amazon Vine & first reviews
- PPC strategy from your best keywords
- Goal: top 100 BSR in your category
Launch
Where you'll be.
- A validated product, and why it works
- A live listing built with intention
- Core business systems in place
- A plan for what to optimize next
Everything you get
Think of it as a self-paced curriculum, taken together, with live support along the way.
Courses that feel like to-do lists
Released in the right order and tied to exactly what you're building that month.
- FBA 201The Product Lab
- FBA 301Product Development
- FBA 401Product Launch
- FBA CEOBusiness FoundationsLLC, banking, trademarks & brand protection
Plus the 99-page FBA 201 workbook and the Brand Builder Canva kit.
Twice-monthly live sessions
Not passive Q&A calls. Structured sessions timed to your stage of business, where we work through product choices and roadblocks together. All recorded.
The Founder's Club
A full year inside our private community for people building real Amazon businesses, with a private space just for Class of '27.
Direct feedback & audits
Product and listing audits from Fin before you spend money, so decisions get pressure-tested, not guessed.
Our top three founders have 7-figure businesses
One couple launched the same year they had a baby. You got this.
"I didn't really have the confidence to move forward until I finished the course."Scott · FBA EDU student
Annette"After 5 months of watching through your course, my product launched! It's been almost 2 weeks and we've already achieved our first month's goal!"
Chris & Ellen"It's been so cool just taking care of our baby, checking our numbers, not having to post on social media. It's a pretty great life, man!"
Rolando"I still remember our early Instagram conversations when I was hesitant to take the leap into FBA EDU. It ended up being one of the best decisions I've made."
Taught by Fin: co-founder of Tripped ($32M in lifetime sales) and an instructional designer who built e-learning for Michigan State University.
Before you join
When does enrollment open?
Doors open in January for a February start. Everyone on the waitlist gets first access to enroll before we announce it publicly, and seats are limited.
Is joining the waitlist a commitment?
No. Joining the waitlist doesn't commit you to anything or require payment. You'll get program details and first access to enroll. Whether you join is up to you.
Is this a course? A membership? Coaching? I'm confused.
It's all three! You'll move through a structured course alongside a cohort of other founders, meet live twice a month to work through what you should be doing in your business, and have a year in the Founder's Club community for questions and support.
Do I need a product idea before joining?
No. In fact, it's better if you don't have one. Many founders join without a finalized idea. The program begins with The Product Lab, where you'll evaluate ideas and develop a clear product thesis before moving forward.
Is this right for beginners?
Yes, as long as you're serious about building a real business. This program is designed for beginners who want to learn things the right way, not rush through steps or rely on shortcuts.
What's the investment?
Tuition is $511/mo for the 9-month program. Separately, plan for at least $8,000 in start-up and inventory costs for your first product. Full details are shared with the waitlist before doors open.
What if I can't attend the live sessions?
Live sessions are encouraged but not required. Every session is recorded and available on replay, so you can stay on track even if your schedule changes.
How much time does this require each week?
Most founders spend a few focused hours per week working through the materials and applying them to their business. It's designed to fit alongside a full-time job.
What happens after the 9 months end?
You'll have a product and business in motion before Black Friday, plus the option to continue inside the Founder's Club and with advanced training as you grow.
Make 2027 the year you build for the rest of your life.
Seats are limited, and the waitlist hears first.
Join the waitlist ↑