START HERE ABOUT PROGRAMS CLASS OF '26

🕰️ FOUNDER'S WEEK

A 4-day live Amazon FBA reset that helps you stop consuming information and start thinking like a founder.

🐎 FEBRUARY 17, 18, 19, 20, 2026

 2PM EST/11AM PST

SAVE MY SEAT →
 
LET ME GUESS...

 

YOU'RE STRUGGLING WITH:

 

✓ Feeling overwhelmed by conflicting advice and second-guessing every decision you make

 

✓ Not trusting yourself to choose a product that can actually succeed
 
✓ Wondering if Amazon FBA still works… or if you’re already "too late"

You're not alone.

INTRODUCING

FOUNDER'S
WEEK BOOTCAMP

TRADE UNCERTAINTY FOR INTENTION.

 

Founder’s Week is about clarity — on Amazon FBA and on yourself as a founder. In five focused, live days, you’ll understand why FBA works, what it actually requires, and work through the doubts that keep you stuck. 

Founder's Week

$27.40

2.17.26 - 2.20.26

  • Decide if Amazon is right for you
  • Learn how profitable products are created
  • Think like a founder from day one
  • Know exactly what to do next
  • Move forward with confidence
ENROLL NOW

BEFORE FOUNDER'S WEEK  

THE FOUNDER'S JOURNAL

 

Before Founder’s Week begins, you’ll start with the Founder’s Blueprint — a guided pre-work experience designed to help you slow down and reset how you think about business, money, and yourself as a founder. Using the Founder’s Journal, you’ll work through common limiting beliefs around risk, capability, time, and success, so you’re not bringing fear or self-doubt into the decision-making process. This step is about clearing mental noise and getting grounded before we ever talk about Amazon, products, or strategy.

DAY ONE | TUESDAY | 2.17.26 

THE AMAZON BLUEPRINT


On Day One, we move into the Amazon Blueprint. This session is designed to give you true context. We walk through an “online career fair” so you can see where Amazon FBA actually fits among other online business models, and why it works for some people but not others. We’ll break down common Amazon misconceptions, talk honestly about saturation and competition, and explain the built-in traffic advantage of the Amazon marketplace. By the end of Day One, you’ll have a clear, realistic understanding of what Amazon is—and isn’t.

DAY TWO | WEDNESDAY | 2.18.26

YOUR BUSINESS VISION


On Day Two, we focus on your Business Vision. This is where Founder’s Week becomes personal, and not feel like you're watching more YouTube videos. You’ll map out your experience map, competency map, and market map, then bring it all together through your founder profile. The goal is to design a business that works with your existing strengths instead of fighting against them. Rather than forcing yourself into a model that doesn’t fit, you’ll learn how to build a model that aligns with how you already think, work, and decide.

DAY THREE | THURSDAY | 2.19.26

YOUR PRODUCT BLUEPRINT


On Day Three, we develop your Product Thesis. This is where you learn what actually makes products win on Amazon and how to stop guessing. We’ll walk through the MUSE Method — Margin, Unicorn, Search, and Expertise — to help you identify opportunities that make sense financially, strategically, and realistically. You’ll learn to evaluate products with a founder’s mindset using a reliable, repeatable framework—not trends or guesswork.

DAY FOUR | FRIDAY | 2.20.26

THE START-UP
GUIDE


On the Final Day, we move into the Start-Up Guide. This session is about clarity and planning, not pressure. We’ll cover Amazon essentials, your realistic one-year roadmap, and what start-up costs actually look like — including time, money, and cash flow planning. The goal is to help you understand what it truly takes to get started so you can make a confident, grounded decision about your next step, whether that’s moving forward now or waiting until the timing is right.

READY FOR THE NEXT STEP?

Let's do this. 

FOUNDER'S WEEK Bootcamp

$27.40

FOR CLARITY BEFORE COMMITMENT 

A five-day live bootcamp designed to help you decide—clearly and confidently—whether building an Amazon brand is the right next move for you. 

  • Decide if Amazon is right for you
  • Learn how profitable products are created
  • Think like a founder from day one
  • Leave with a clear next step

JOIN US INSIDE THE BOOTCAMP
RESULTS MATTER

 
HERE'S WHAT YOU'LL LEAVE WITH…

 

✓ Clarity on Fit: Know—without guessing—whether Amazon FBA aligns with your skills, goals, and available capital.

 

✓ Confidence in Direction: Understand what actually makes a product viable on Amazon so you stop second-guessing every idea.

 

✓ A Founder’s Framework: Learn how successful sellers think before they ever research products or spend money.

 

✓ A Clear Next Step: Leave the week knowing exactly what to do next—whether that’s moving forward with Amazon or confidently choosing another path.

ABOUT THE INSTRUCTOR

MOST AMAZON PROGRAMS ARE...BAD.

 

I’m Fin, founder of FBA EDU.

With my background in eLearning Design, I created FBA EDU to fix what the industry gets wrong. No shortcuts. No pretending starting a business is easy. No Ferraris. 🏎️

My husband Tim and I just wanted to create more lifestyle freedom, but ended up turning our business into an eight-figure Amazon brand and now have watched and helped dozens of other people do the same.

If you leave this week and decide Amazon isn’t for you, that’s a win.  That’s what real education does.

 
Fin — thank you again for all the knowledge you’ve shared. I still remember our early Instagram conversations when I was hesitant to take the leap into FBA EDU. It ended up being one of the best decisions I’ve made.
 
ROLANDO SANTIAGO

HELP ME, HELP YOU

Founder's Week

$27.40

2.17.26 - 2.20.26

  •  Cut through Amazon noise

  • Learn what actually matters

  • Stop guessing, start deciding

  • Move forward with confidence

I'M IN

ANSWER YOUR CURIOSITY.

You don't need another YouTube video, you need clarity. Start like a founder and either dive all-in or move on to your next path.