Private ยท built with you
you bring the business
Founder
Days
A private, full-day working session where Fin builds alongside you, in real time.
This is not a consultation and not a coaching call. It's a hands-on, done-with-you engagement designed to compress months of product development, brand decision-making, and strategic uncertainty into a single, focused day (or 4 days in 12 months).
You bring the business. We bring the experience, and we build together.
four ways to build
Choose your day
Choose the right product on
Product Day
This is the day that determines whether your business works at all. Product Day is about identifying a product that makes sense before emotion, branding, or sunk costs get involved. Demand, margins, differentiation, and feasibility all get pressure-tested so you're not trying to force a bad idea to succeed.
- A validated product direction
- Who the product is for, and who it's not
- Why this product can win on Amazon
- Industry analysis & product research plan
Most people lose months (and money) here. This day prevents that.
See it come together on
Brand Day
This is where you clarify the promise your product makes, how it's perceived, and why someone should choose it over everything else on Amazon. The goal is alignment between the product, the customer, the price, and the story you're telling.
- Final brand kit
- Product listing graphic samples
- Direction for packaging and listing language
- A+ Content and Amazon Storefront graphic samples
This is where products stop competing on price.
Prepare to go live on
Launch Day
Launch Day turns decisions into execution. This is where the guesswork around timelines, reviews, ads, and cash flow disappears. You don't just know what to do. You know when and why.
- A clear launch plan
- Review and traffic strategy
- Launch timeline and checklist
- Cash flow plan and inventory management
This is where hesitation turns into momentum.
Plan for success on
Scale Day
Scale Day is about setting the foundation for what comes next, without overcomplicating it. This is where founders shift from "going live" to thinking like business owners: reinvestment, optimization, and long-term growth.
- Priorities for the next 90โ180 days
- What to optimize vs. ignore
- How to reinvest profits intentionally
- A growth mindset rooted in systems, not hustle
This is where businesses stop being fragile.
private, one-day build session
How a Founder Day works
The week before
Founder Day begins with a detailed intake, so we understand your business, goals, and constraints before we ever meet.
On the day
We start together in the morning to align on priorities, then work in tandem throughout the day (you in your office, us in ours), building, pressure-testing decisions, and completing defined deliverables in real time.
The week after
Strategy and execution happen side by side. You leave the day with clarity and momentum, and within the following week receive a comprehensive set of finalized deliverables and next steps to move forward with confidence.
what's included
- Pre-Founder Day intake, review & audit
- 8-hour private build session
- Tangible deliverables
- Decision support & audit
- Next-step written plan
investment
One day, or the whole year
Single day
Ideal if you want speed, certainty, and immediate progress on a critical part of your business.
- One private build day
- Choose Product, Brand, Launch or Scale Day
- Included access to The Founder's Club membership & community for 12 months
The year
Ideal if you want to eliminate uncertainty fast, avoid costly missteps, and move forward with confidence without months of researching, revising, or second-guessing.
- All four private build days
- Included access to The Founder's Club membership & community for 12 months
What we can achieve in a Founder Day
Compress months into a single day
Replace weeks of research, revisions, and indecision with focused, founder-level decisions made in real time, without sacrificing quality or confidence.
Eliminate costly missteps
Pressure-test ideas, products, and assumptions early so you don't waste thousands of dollars (or energy) fixing problems that could have been avoided.
Build, don't just learn
Leave with real work completed: validated direction, defined deliverables, and decisions documented. Not notes, theories, or "next steps."
Move forward with certainty
End the day knowing exactly what to do next and why, so momentum replaces hesitation and progress doesn't stall once the call ends.
Frequently asked questions
Is this just a consultation or coaching call?
No. Founder Day is a build-with-you working session. We spend the day making decisions and completing defined deliverables together, not reviewing ideas or offering general advice. You leave with real work done and clear next steps, not notes or hypotheticals.
Who is Founder Day best suited for?
Founder Day is designed for high-achieving, time-constrained founders who value speed and decisiveness. If you're motivated, ready to move forward, and want to avoid months of trial-and-error, this is the right fit. Maybe you already have a business you are launching on Amazon, or maybe you're trying to get off the ground as quickly as possible.
What can realistically be accomplished in one day?
A surprising amount, when the day is focused and structured. Depending on your chosen focus (Product, Brand, Launch, or Scale), Founder Day can replace weeks or months of independent work by eliminating guesswork and accelerating decision-making. The goal isn't to rush. It's to remove friction.
Example: Product Day. You can arrive with several ideas, or none at all. By the end of Product Day, you'll have one clear, validated product direction backed by the MUSE method, demand, and differentiation that makes sense on Amazon. Together, we pressure-test assumptions, rule out weak options, and define exactly what you should build (and what you shouldn't). You leave the day with a confident product decision and a documented product thesis you can move forward with immediately, without months of second-guessing.
Example: Brand Day. You can arrive with nothing more than a product decision. By the end of the day, your brand direction is defined, including positioning, a logo concept, color palette, font direction, and clear guidance for packaging and your Amazon listing. Strategy and execution happen together, so you're not left guessing or revising later. Within the following week, you receive finalized assets and documented direction you can immediately put into use.
How is this different from the group program?
Class of '26 is where you build your business step by step, with a clear timeline, weekly momentum, and a community moving alongside you. Decisions compound over months, not days, and progress is steady, supported, and intentional.
Founder Day is for when waiting is the bigger risk. It's a private, build-with-you experience designed to collapse a critical phase (product selection, brand direction, or launch readiness) into a single decisive day.
A weekly-ish newsletter
The Exit
Subscribe to The Exit, my weekly-ish newsletter on building the dream business that one day allows you to quit your high-paying job.
